We build live brands

We create dynamic brands that thrive inside the real world.

TARNOVSKI is a strategy-led branding studio in Bucharest. We partner with ambitious leaders to define positioning, design identity systems, and make branding decisions that support long-term growth.

Live Brands™

Dynamic brands that stay relevant to their users, not static brands that age the moment the deck is exported.

Brand Strategy Brand Identity Brand Consultancy
15+ years building strategic brands
100+ brands worked across markets and categories
Family-run studio model with senior attention on every project

What we do

Strategy first. Identity second. Growth always in view.

The studio’s source pages are consistent on one thing: the work starts with research, insight, and positioning. Design is there to amplify a sharper strategic core, not to cover the absence of one.

Core offer

Brand Strategy

Define your purpose, positioning, and personality so every future move has a strategic spine.

Explore service

Core offer

Brand Identity

Turn strategic insight into a coherent identity system that performs across touchpoints.

Explore service

Core offer

Brand Consultancy

Bring in senior strategic diagnosis when the brand needs clarity, direction, and market leverage.

Explore service

What the studio believes

Brands have to stand for something.

  • The best brands stand for something clear and specific.
  • Branding is a modern art form of creating meaningful encounters between brands and consumers.
  • Great work starts with insight, not decoration.
Andrei and Victoria Tarnovski

Selected work

Strategy, identity, and communication translated into real brand assets.

Tranche 1 keeps case studies lightweight while the headless CMS is deferred. The grid below preserves the route, proof, and editorial direction without bringing Tilda runtime into the new build.

Selecție Cotnari

Wine label design

Selecție Cotnari

Packaging and label work designed to make origin, taste, and recognition more immediate.

2022 · Wine producer · Romania

Castel Mimi

TV commercial and brand strategy

Castel Mimi

A long-term brand partnership shaped around positioning, storytelling, and growth.

2021–2025 · Winemaking, tourism, Horeca · Republic of Moldova

Konfy

Product branding and identity design

Konfy

A retail brand identity designed to feel immediate, usable, and commercially distinctive.

2019 · Shoes retail chain · Romania

Urbest

Brand strategy and visual identity

Urbest

A SaaS brand reframed for clarity, market signal, and product-facing consistency.

2023–2025 · Facility management SaaS · France

Client signals

Brands the studio has created or helped grow.

Castel MimiMoldova Innovation AwardsMoldova Innovation Technology ParkKonfyImmersion Diving Club & ResortUrbestExplora SolutionsCuza Vodă divinSelecție Cotnari

What clients are saying

Senior strategy, real partnership, and work that lands in-market.

“Tarnovski Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy and a visual identity that stands out from the crowd in terms of identity and quality.”

Serghei Covali COVALI Litigation & Arbitration

“Thanks to the professionalism of the Tarnovski team and the quality of the services provided, our company managed to secure the position of leader in the wine industry and stand out internationally.”

Adrian Trofim CEO @ Castel MIMI

“They listened attentively, provided strong arguments, and created a product not just for the present, but for the future, which inspired and moved the team emotionally.”

Corneliu Său Founder @ TANDEM Home

Contact

Let’s unlock the power of strategic and impactful branding.

Reach the studio at hi@tarnovski.com or call +40 750 421 333. If you already know the challenge, start with the service pages and come in sharper.