About us

TARNOVSKI is an independent, family-run branding studio based in Bucharest.

We specialise in brand strategy, brand consultancy, and identity design. Each project is handled with senior attention and a clear point of view on what the brand has to stand for.

The best brands

Stand for something.

At TARNOVSKI Branding Studio, the work starts with a hard assumption: if you plan to build a brand, you have to stand for something specific. The studio rejects formulaic sameness and treats branding as a modern art form of creating meaningful encounters between brands and consumers.

  • The best brands stand for something clear and specific.
  • Branding is a modern art form of creating meaningful encounters between brands and consumers.
  • Great work starts with insight, not decoration.

Our purpose

We build live brands.

The goal is to help ambitious leaders design powerful brands that inspire growth and create meaning in users' lives. That is why the studio speaks about Live Brands™: brands that stay relevant inside the user's environment instead of freezing as presentation artifacts.

Key people

We do not play hierarchy games. The studio partners directly with clients, manages projects personally, and keeps senior strategic and creative attention close to the work.

The team combines brand strategy, philosophy, psychology, and visual systems rather than separating them into disconnected departments.

Key people

Senior operators, not a layered agency pyramid.

Strategy Partner

Andrei Tarnovski

16 years in branding.

  • Bachelor’s Degree in Marketing
  • Worked for more than 100 brands worldwide
  • Expertise in banking, medical services, CPG, FMCG, SaaS, FF&E, and automotive

Creative Partner

Victoria Tarnovski

12 years in marketing and philosophical counselling.

  • Master’s Degree in Philosophical Counselling
  • Bachelor’s Degree in Finance & Banking
  • Passionate about modern art and psychology

What we do

Research, strategy, and identity arranged as one operating system.

Method block

Brand Research

Pre-study interviews, market research, competitive analysis, brand audits, consumer profiles, and insight platforms that reveal what the brand actually needs to solve.

Method block

Brand Strategy

Purpose, positioning, mission, personality, values, and architecture translated into a roadmap that holds the work together.

Method block

Brand Identity

Naming, taglines, communication structure, brandmark design, identity systems, packaging, guidelines, and video production built from the strategic core.

Selected work

Strategy and identity translated into real brands and market assets.

Selecție Cotnari

Wine label design

Selecție Cotnari

Packaging and label work designed to make origin, taste, and recognition more immediate.

2022 · Wine producer · Romania

Castel Mimi

TV commercial and brand strategy

Castel Mimi

A long-term brand partnership shaped around positioning, storytelling, and growth.

2021–2025 · Winemaking, tourism, Horeca · Republic of Moldova

Konfy

Product branding and identity design

Konfy

A retail brand identity designed to feel immediate, usable, and commercially distinctive.

2019 · Shoes retail chain · Romania

Urbest

Brand strategy and visual identity

Urbest

A SaaS brand reframed for clarity, market signal, and product-facing consistency.

2023–2025 · Facility management SaaS · France

What clients are saying?

Long-term trust matters more than portfolio noise.

“Tarnovski Branding Studio under-promised and over-delivered. They helped me develop a strong brand strategy and a visual identity that stands out from the crowd in terms of identity and quality.”

Serghei Covali COVALI Litigation & Arbitration

“Thanks to the professionalism of the Tarnovski team and the quality of the services provided, our company managed to secure the position of leader in the wine industry and stand out internationally.”

Adrian Trofim CEO @ Castel MIMI

“They listened attentively, provided strong arguments, and created a product not just for the present, but for the future, which inspired and moved the team emotionally.”

Corneliu Său Founder @ TANDEM Home