Step #1
Naming
Develop name territories rooted in the brand essence and positioning.
Naming
Naming
Naming and verbal identity work turns research and intuition into names, messages, and language systems that are memorable, protectable, and aligned with positioning.
When this work matters
Strategic triggers, not decorative requests.
- Launching a new brand or product
- Creating a naming architecture for a growing portfolio
- Sharpening the verbal identity behind an existing offer
How we do it
Process designed to produce strategic clarity.
Step #2
Naming
Evaluate memorability, likeability, and protectability.
Step #3
Naming
Shape brand voice and verbal guidelines that travel across channels.
What changes after
Outcomes that compound beyond the project itself.
Outcome
A stronger naming asset with long-term strategic value.
Outcome
A clearer verbal identity for messaging and positioning.
Outcome
Language that sounds distinctive, not generic.
Our case studies
Selected cases that reflect the studio’s approach.
Wine label design
Selecție Cotnari
Packaging and label work designed to make origin, taste, and recognition more immediate.
TV commercial and brand strategy
Castel Mimi
A long-term brand partnership shaped around positioning, storytelling, and growth.
Product branding and identity design
Konfy
A retail brand identity designed to feel immediate, usable, and commercially distinctive.